Top 5 Beauty Retail Apps on iOS in New Zealand Q3 2022

In Q3 2022, the top beauty retail apps on iOS in New Zealand exhibited diverse trends in downloads and active users, providing insights into consumer preferences and app engagement. Here’s a closer look at how these apps performed:

MECCA - Beauty Shopping saw fluctuating weekly downloads, peaking at 1.5K in late July and 1.2K in late August. Active users showed a consistent upward trend, increasing from approximately 3.9K in early July to over 5.2K by the end of September.

Sephora - Beauty Shopping experienced a steady increase in weekly downloads, reaching around 882 in mid-September. Active users also grew steadily, starting at 6.6K in late June and peaking at 7.3K in mid-September.

Nykaa – Makeup/Beauty Shopping had modest weekly downloads, with a peak of 112 in late July. The app maintained a stable number of active users, fluctuating between 800 and 1K throughout the quarter.

OLIVEYOUNG GLOBAL showed relatively low download numbers, peaking at 83 in late August. Active users increased gradually, from 144 in late June to a high of 216 in late August.

大国百货店 — 新西兰24万华人日妆首选 (Daikoku Department Store) had a moderate increase in weekly downloads, peaking at 150 in late July.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.